What's Your Story?

JJohnson Communication

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Communication Strategy for Leaders and Organizations

JJohnson Communication specializes in higher education and schools, advancement organizations, health care and community nonprofits.
Our integrated strategic communications and marketing approach facilitates your organization’s strategy. The result is the right messages, team, structure, tools and practices to build and manage relationships with your audiences authentically, persuasively and with clear ROI. 

Here’s how we can help you:

Communications Audit

Assess your internal and external communications practices, identify the gaps and create a roadmap for change.

Planning

Define your organization's vision and where you want to be in the minds of your audiences; develop the communications and marketing plan.

Messaging: Your Story

Engage your stakeholders for fundraising and relationship building; link your messages to what they value.

People & Processes

Hire and develop your team with collaborative customer service; ensure your systems are directed at the right outcomes.

Management

Need interim communications and marketing management during a transition? We do that too!

Coaching

Benefit from ongoing consulting to build and maintain organizational effectiveness, consistency and momentum.

NEW! Strategic Planning

As a partner with The Napa Group, we facilitate strategic planning for nonprofits of all sizes. What will your organization look like in a post-pandemic world? Will your strategies change? Can you operate in a blended virtual and onsite environment? How must your communications and messages be different? How do you raise money, strengthen loyalty and maintain confidence and trust now that your stakeholders’ behaviors have changed? Rapid conversion to digital formats, collaborative partnerships and out of the box thinking are vital.

Consult us today! Our updated and streamlined multi-year planning process for senior leaders and boards facilitates strategic thinking, emerging best practice and the latest tools – aligned with innovative marketing and a roadmap for managing change.

Portfolio

Campaign Case Statements
Campaign Collateral
Marketing Materials
Strategy & Planning

Among our clients

What clients & colleagues say

“Janis Johnson combines keen listening, creative flair and an understanding of how organizations work to create powerful ways that educate and inspire. Her special talents in fundraising communications have resulted in successful campaigns and any number of transformative initiatives."
Elliot M. Levin
Founder & Manager, Partnership Resources Group, LLC
“Janis Johnson is the rare communications and marketing professional with a solid grounding in the relationship between organizational strategy and communications. She gives clients sound counsel on the effective development of communications and marketing assets in support of institutional goals, and provides experienced leadership in the deployment of those assets."
Bill Walker
Strategic Marketing Communications Consultant

About Us

JANIS JOHNSON

PRINCIPAL

Since 2005, JJohnson Communication has been a strategic communications and marketing adviser for colleges and universities, K-12 and independent schools and community nonprofits. Janis Johnson opened the firm after more than a decade as a senior communications executive in higher education branding, marketing and fundraising and 25 years as an award-winning journalist with major news media.

Using a network of communications specialists in branding, marketing, content, design and social media, JJohnson Communications provides comprehensive communications and marketing solutions at a reasonable cost and with hands-on client service.

Now affiliated as Senior Partner with The Napa Group, Janis’ depth of experience expands to multi-year strategic planning. Core to her practice is aligning strategic communications and marketing with organizational priorities to build market position and stakeholder buy-in and engagement.

Would you like to start a project with us?

The fastest way to get our attention is to email us -- janis@jjohnsoncommunication.com. We'll respond quickly for a conversation and next steps. Let's start working together today!